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”Which way, western woman?”: An Intersectional Multimodal Critical Discourse Analysis on the portrayals of women on YouTube web-TV channel ’Riks’
University College Stockholm, Department of Human Rights and Democracy.
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

In Sweden, the web-TV channel Riks which is a media initiative on YouTube by nationalist political party Sweden Democrats, has gained popularity contributing to the normalization of nationalist discourses. The aim of this study is to analyze how the discursive and visual construction and representation of women on Riks are created in nationalist discourse. Investigating this issue provides insight into the values that are being promoted and their potential consequences. The study was conducted through an intersectional theory and Stuart Hall’s representation theory with a multimodal critical discourse analysis methodology. The study found that women who are assigned the category as ’immigrants’ and ’Muslim’ were portrayed as deviant, having their voices erased and overlooked while simultaneously being portrayed as victims. ’White’ women were also portrayed as victims of the ’mass immigration’, but they were distinctively assigned agency, with the role of doing something about the situation, while ’immigrant women’ were told to ’repatriate’, reflecting their role as not acceptable within the nation.

Place, publisher, year, edition, pages
2023. , p. 58
Keywords [en]
Digital Nationalism, Intersectionality, Feminism, Critical Multimodal Discourse Analysis, Sweden Democrats, Social Media Studies, YouTube, Human Rights
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:ths:diva-1959OAI: oai:DiVA.org:ths-1959DiVA, id: diva2:1791989
Subject / course
Human Rights
Educational program
Master’s Program in Human Rights
Supervisors
Examiners
Available from: 2023-09-06 Created: 2023-08-28 Last updated: 2023-10-11Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-theologisches-seminar-adelshofen
  • sodertorns-hogskola-harvard
  • oxford-university-press-humsoc
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf